I was in San Diego, recently, and had the
opportunity to walk along one of the
city's heralded parks, Embarcadero Marina Park. This tiny green-space is wedged
between the hotel massifs and the Pacific
Ocean. It meanders along the waterfront
up to the flanks of the USS Midway—now
a museum anchored there. The water scene
I viewed for a distance of more than a mile
was littered with transport packaging material—others called it trash.
I was not the only person concerned with
the junk wedged in rocks and bobbing in the
water. Another fellow taking the walk said,
with disgust in his voice, "There oughta to be
a law against all that crap in the water."
I was not in a mood to engage this guy in
conversation, however, I told him there was a
law—sort of—and the problem was not really
the stuff in the water. It was people who toss
it there. End of conversation.
A proposed law in California—and it's being
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viewed as model legislation for the rest
of the country—is technically known as Assembly Bill 820. It was tweaked a bit again in
April and is currently waiting to come up for
a vote. Its passage could have a major impact
on transport packaging material from manufacturers of the material clear through to the
end users.
Assembly Member Betty Karnette introduced the legislation earlier this year. It requires every rigid plastic container sold or
offered for sale in the state meet certain recycling requirements. It also calls on the California Integrated Waste Management Board
to study the use and disposal of polystyrene,
"which includes how polystyrene is used in ...
transport packaging ... ."
There's an adage that says: Two things
you should never watch being created are
sausage and legislation. In this case, although
the wording is a bit awkward, the flavor is
distinctive. Some cities in California (Malibu
and Berkeley to name a couple) have already
successfully banned expanded polystyrene
(EPS aka plastic peanuts) used in food containers. Apparently studies have indicated
the majority of the mess in streams and ocean
beach areas comes from food containers, so
these are the primary target. My observation
of what I saw in the water in San Diego, however, is that electronic products packaging is
not far behind in volume, with EPS loose fill
close behind.
Closer reading of this legislation does not
make it out to be as Draconian as some people have told me. Transport packaging folks,
however, should be paying attention. First,
it does not recommend that all polystyrene
products be banned. The committee's preliminary report notes that banning a product
usually has minimal impact as a long-term
solution. What the bill suggests is that politicians and "stakeholders" (as compared with
steak holders, I suppose) "work with manufacturers and others ... to promote additional
manufacturer responsibility and product
stewardship of polystyrene."
Hmmm. This wording is interesting. Takeit-back legislation (which is what this feels like
to me), common in European Union countries (as well as Toronto, Canada's "user-responsibility" fees levied against corrugated),
is beginning to wash up on the shores of
America in greater numbers. The problem
I have with much "user-responsible" legislation is that it targets the wrong user. It's
unfair to burden manufacturers of transport
packaging material, be they plastic container
makers or wood pallet producers, for how
their customers dispose of the end product.
Any meaningful environmental legislation
has to begin with education about tossing
trash. That education has to include reuse
and recycling. The challenge, of course, is
that you can't legislate morality.
Clyde Witt has been
reporting on transport
packaging issues and
trends for more than
20 years.
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